Business Intelligence, Attribution & AI
At DVISIONMEDIA, data is not about collecting numbers – but about creating decisions you can act on. We connect tracking, attribution and forecasting in one unified system, giving you a clear picture of what is actually driving growth and what is just filling the reports.
We primarily work with Triple Whale for attribution, including Multi-Touch Attribution combined with Post Purchase Surveys and Marketing Mix Modelling (MMM). We allocate budget based on statistical certainty and expected return from Triple Whale’s MMM – not the platforms’ own inflated numbers. Depending on your setup, we connect the tracking solutions that provide the most precise data for your specific stack. All tracking is GDPR-compliant – both in the browser and at server level.
Additionally, we implement Moby AI Agents – automated analyses and alerts across channels, so we can act on anomalies in your data before they hit the bottom line. We develop custom agents that monitor, report and optimize. Need an agent for purchase forecasting or inventory management? We’ll build it for you.