
Services

Contact us directly:

Daniel Sølvberg
PARTNER + STRATEGY

Andreas Bossen
PARTNER, CRO & HEAD OF SHOPIFY

Jonas Høj
PARTNER + HEAD OF CREATIVE STRATEGY & PAID SOCIAL

00:00
/
00:00

00:00
/
00:00



TINORDIC is a Danish brand creating premium kitchen utensils in pure titanium – free from microplastics, PFAS and chemicals. They had a strong product with a clear mission, but lacked a growth partner who could match their ambitions and scale aggressively across channels.
That's why they entered a collaboration with DVISIONMEDIA.

In-Depth ICP Analysis and Creative Strategy
We started the collaboration with a thorough analysis of their ideal customer profile. Here we identified a broader target audience than initially assumed: health-conscious families who want to protect their children from harmful substances. This insight fundamentally changed the creative direction.
Content Production and Omni-Channel Advertising
With clear avatars in place, we developed UGC videos with "problem → solution" sequences and hooks like "Hurry and throw out your cutting board" that performed exceptionally. We produced advertorials in "consumer test" format with high credibility, and launched across Meta, TikTok and Google simultaneously.
Ongoing Optimization and Scaling
Through constant initiatives, split testing and strategy adjustments, we ensured profitable growth throughout. We identified winning creatives with ROAS up to 7.43x and scaled them systematically, while underperformers were paused and replaced with new iterations.
The Numbers Speak for Themselves

From the very start, communication has been top-notch, with daily sparring and the feeling of an in-house team that is always ready. The work from DVISIONMEDIA has been extremely creative and scaling-oriented. Everything from their planning, execution and constant initiatives has ensured TINORDIC strong growth in a short time.
