
Services

Contact us directly:

Daniel Sølvberg
PARTNER + STRATEGY

Andreas Bossen
PARTNER, CRO & HEAD OF SHOPIFY

Jonas Høj
PARTNER + HEAD OF CREATIVE STRATEGY & PAID SOCIAL

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Sistie was founded by Kamille Carolina Østergaard as a sister brand to her successful jewelry company Izabel Camille. After international success with Izabel Camille, Kamille identified an opportunity to create a new brand targeting a younger demographic. The challenge: introducing an already growing brand to an entirely new advertising platform.

We developed a complete full-funnel approach that leveraged several of TikTok's most effective ad formats:
Spark Ads — Branded content videos and creator whitelisting with over 200 creators — including Victoria Flintholm, Signe Kragh, Xenia, Stephanie Christoffersen and others with a combined following of millions.
We adopted a platform-native content strategy. All videos were designed specifically for TikTok with a focus on trend-driven, authentic and relatable creative content.
Content types that performed:
With learnings from the testing phase, we scaled aggressively during peak periods.
Black Week Performance:
This introduction campaign transformed TikTok from a non-existent channel to one of Sistie's most important business drivers.
Performance highlights:

TikTok has opened up a whole new world for us. From not being on the platform at all to it now being one of our most important sales channels. The strategic approach with creators and Spark Ads has really made the difference.
