
Services

Contact us directly:

Daniel Sølvberg
PARTNER + STRATEGY

Andreas Bossen
PARTNER, CRO & HEAD OF SHOPIFY

Jonas Høj
PARTNER + HEAD OF CREATIVE STRATEGY & PAID SOCIAL
00:00
/
00:00
00:00
/
00:00


AllMatters – an international brand in sustainable menstrual products – faced several challenges holding back their growth.
The menstrual cup and disc are inexpensive as single purchases, and that's exactly what most customers bought. One product, low order value, and the upselling potential wasn't being utilized. The underwear category wasn't converting — even though customers typically buy 6-7-8 pairs once convinced, the barrier was high: many had bad experiences with other brands and were skeptical. In addition, an international shop with content in multiple languages created technical headaches, and important messages were drowning in sections never read.
Sections that were never read: The sections placed on various pages simply weren't being used. Important messages drowned, and potential customers scrolled past without engaging.

We didn't go in with gut feelings. All sections were screened in Mouseflow to understand what customers actually read and engaged with. We mapped the entire customer journey and analyzed customer barriers and the competitive landscape to identify the changes that would drive conversion.
The best-performing sections were moved up. Those not used were removed. Simple, but effective. We highlighted the opportunities to buy more of the same product – so the customer didn't just buy one cup, but understood the value of having several. Small template changes in the underwear category meant more people started buying.
The biggest barrier for the underwear category was skeptical customers. We developed a custom landing page with one clear purpose: let the customer get a free pair and experience the quality themselves. Once they've tried it, they buy 6-7-8 more pairs. This isn't a guess – it's data. We also solved the technical challenges with a system that correctly displays Danish content in Denmark, English abroad and German in Germany.

Absolutely satisfied with DVISIONMEDIA! They have made several A/B tests on our store that improved the CVR between 15-25%, and are responsive 24/7. It almost seems like they never sleep, because Andreas is always responding to my messages 😁🙏🏻

AllMatters – an international brand in sustainable menstrual products – faced several challenges holding back their growth.
The menstrual cup and disc are inexpensive as single purchases, and that's exactly what most customers bought. One product, low order value, and the upselling potential wasn't being utilized. The underwear category wasn't converting — even though customers typically buy 6-7-8 pairs once convinced, the barrier was high: many had bad experiences with other brands and were skeptical. In addition, an international shop with content in multiple languages created technical headaches, and important messages were drowning in sections never read.
Sections that were never read: The sections placed on various pages simply weren't being used. Important messages drowned, and potential customers scrolled past without engaging.
