
Services

Contact us directly:

Daniel Sølvberg
PARTNER + STRATEGY

Andreas Bossen
PARTNER, CRO & HEAD OF SHOPIFY

Jonas Høj
PARTNER + HEAD OF CREATIVE STRATEGY & PAID SOCIAL

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Roamer – a Danish travel brand focused on smart, space-saving products for modern travelers – came to DVISIONMEDIA with a clear goal: scale their vacuum backpack profitably and build a strong foundation for growth. They already had a proof-of-concept and a strong product, but lacked the system and team to scale it.

From day one, we put content at the center. Via in-depth market research, we identified the angles and pain points that resonated with the target audience: the frustration over baggage fees, the struggle to pack light, and the desire for freedom while traveling. Roamer invested in a content day where we captured everything needed – lifestyle shots, product demonstrations and problem/solution sequences.
We started with Meta as the primary conversion driver, where we tested and iterated on static ads and UGC videos. When we saw traction, we expanded to Google Ads and TikTok. To ensure we optimized toward profit – not just revenue – we implemented Triple Whale with full COGS and target margins loaded.
Along the way, Roamer expanded their assortment with neck pillows, sleep masks and an aluminum carry-on suitcase. We built dedicated campaigns for each product, tailored content to the respective target audiences, and ensured new launches received maximum exposure from day one.

We have collaborated with DVISIONMEDIA for a period, and they have 4x'd our revenue. They always respond lightning-fast – often within 15 minutes, even on a Sunday – and deliver a service that is both young, fresh and enormously proactive. It's clear that they are passionate about their work, and we feel like they are truly invested in our success.
