
Services

Contact us directly:

Daniel Sølvberg
PARTNER + STRATEGY

Andreas Bossen
PARTNER, CRO & HEAD OF SHOPIFY

Jonas Høj
PARTNER + HEAD OF CREATIVE STRATEGY & PAID SOCIAL

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Plusshop is a unique e-commerce business that differs from traditional companies. Here success is largely measured on a single metric, namely CAC (Customer Acquisition Cost). While ROAS and POAS rarely play a decisive role in their performance marketing, it's primarily about acquiring new subscribers as cheaply as possible.

Our work with Plusshop began with a comprehensive ICP and market research. We carefully analyzed who we should sell to and what resonated best with this persona, both in terms of content and copywriting. It was essential to identify what made customers sign up for the subscription.
A large part of the case's success depended on our ability to optimize shopping feeds and catalogs. We segmented and filtered products to ensure precise and tailored advertising. We maintained close dialogue with Plusshop's backend team to ensure feeds were always up to date.
Our primary focus was on product feed optimization, where we tailored the feed to include all necessary details – from color, material and category to product type at five levels. We utilized custom labels to divide products into various segments for more precise bidding and budget allocation.
Through our work, Plusshop has achieved remarkable results across all markets.