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Stars in Google Shopping: How to Get Product Reviews to Appear in Your Ads

Stars in Google Shopping: How to Get Product Reviews to Appear in Your Ads

Reviews on your own webshop are not automatically sent to Google. To get stars under products in Shopping ads and free listings, you must send your product reviews to Google in a separate review feed and be approved for the Product Ratings program. This requires at least 50 reviews across all your products, an updated feed, and matching product identifiers. You can either use a review app from Google's list or upload your own feed. Stars are not guaranteed, but we have seen that they generally boost performance.

‍

Key takeaways

  • Reviews on your webshop are not automatically displayed in Google
  • Google requires a separate review feed and approval
  • You must have at least 50 reviews across all products
  • Product identifiers (GTIN) must match in both feeds
  • In our experience, approval takes approximately 2-4 weeks
  • Stars are not guaranteed to show
Who is this article for?
  • Have reviews on your webshop, but no stars in Google Shopping
  • Running Shopping ads or Performance Max and want to display the stars
  • Want to know what Google requires and what you need to do
  • Want to know why the stars don't always show
Why your reviews are not showing in Google

A review on your own product page is not a review on Google. Google uses a separate review feed that you or a review app must submit, and you must sign up for the Product Ratings program.

The stars appear as 1 to 5 stars along with the total number of reviews in Shopping ads and free product listings. The star rating is the aggregate rating of the product from multiple sources.

We have tested stars in Google Shopping on several cases and have generally seen that they boost performance. They provide the customer with visible proof that others have purchased and are satisfied, right at the moment the decision is made.

Google requires
  • At least 50 reviews across all your products.
  • Verified purchases. Reviews must come from customers who have made a purchase.
  • Matching product identifiers. Use GTIN (barcode) for your products. Alternatively, brand and MPN can be used. They must be identical in your product feed and your review feed. If they do not match, Google cannot link the reviews to the products.
  • All your reviews. You must share all of them, including those with low star ratings.
  • An updated feed. Send the entire review feed at least once a month.
  • Your own reviews. They must be collected by you, either directly or through an approved aggregator.
Two paths to the stars, and how to set it up

There are two paths:

  • A review app that is on Google's list. The app collects the reviews and creates a feed that you send to Google.
  • Your own feed. You sign up for the program and upload your own review feed in Merchant Center.

Choose the one that fits how you collect reviews today. Here is how you proceed:

  1. Install a review app on Shopify, and collect reviews. The app typically sends a request approximately 5-10 days after the purchase.
  2. Let it run for about 2-4 weeks, until you have at least 50 reviews before you send anything to Google.
  3. Check your products. All products must have a GTIN/barcode filled out in Shopify.
  4. Get the review feed from the app. It is a link to an XML file.
  5. Add the feed to Merchant Center as a product review source and fill out the registration form: store name (this must match the one in Merchant Center), Merchant Center ID, website URL, company name, and support email.
  6. Submit the form and await approval. Google reviews it manually. In our experience, this takes approximately 2-4 weeks.
Why stars don't always appear

Even after approval, stars are not guaranteed. Google filters reviews for accuracy and relevance, so they do not always appear in Shopping ads. Check:

  • The product identifiers. Differences between the product feed and the review feed are one of the most common causes.
  • The number of reviews. If you drop below 50, the stars may disappear.
  • The age of the feed. If it has been more than a month since you submitted the full feed, you may lose approval.
  • The approval. If you are still in the application process, the stars are not live yet.
Product ratings and store ratings are not the same

Product ratings are the stars shown under individual products. Seller ratings are stars for the entire store. They are two different programs. For seller ratings in paid ads, the store must have an overall rating of at least 3.5 stars. Both help build trust, but the ones you get from a product review feed are the product ratings.

‍

DVISIONMEDIA's approach

We set up stars as part of our Google Ads work. We ensure the brand has enough reviews and GTINs on their products before the feed is sent, that the registration is filled out correctly, and that the feed is kept up to date. We also explain to the brand that approval takes time, so no one is surprised. This is part of the approach we build into our work with Google Adsand throughE-COM OS. Also, read about how we structure Shopping campaigns in Performance Max Structure.

Frequently asked questions
1. Why aren't my reviews showing up in Google Shopping?

Because reviews on your webshop do not automatically transfer to Google. Google requires a separate review feed and approval in the Product Ratings program.

‍

2. How many reviews do I need to get stars?

At least 50 reviews across all your products.

‍

3. How long does the approval process take?

In our experience, about 2-4 weeks, because Google reviews the registration manually. Google does not provide a specific timeframe themselves.

‍

4. Why have my stars disappeared?

This could be because the product identifiers do not match, you have dropped below 50 reviews, or you haven't submitted the full feed within the last month. Google also filters reviews, so stars are not always displayed.

‍

5. What is the difference between product ratings and seller ratings?

Product ratings are the stars under an individual product. Seller ratings are stars for the entire store and are a separate program.

About DVISIONMEDIA

DVISIONMEDIAis a Danish e-commerce marketing agency headquartered in Odense. We help established Shopify brands scale profitably through our DVM E-commerce Operating System. Since 2020, we have:

  • Helped1,053+ e-commerce businesses
  • Managed210+ million DKK in ad spend
  • Documented55+ growth cases

‍Book a free analysis – and see how DVISIONMEDIA gets the stars to show up in your Shopping ads.

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FAQ

Maybe you have some of the following questions?

Maybe you have some

of the following

questions?

What results can a DVISIONMEDIA client expect?

As your growth partner, DVISIONMEDIA can never promise or guarantee specific results, as there are many external factors at play, such as market reactions, competitor actions and seasonal elements. However, DVISIONMEDIA can ensure that you get a specialized team dedicated to your case, with massive experience growing and scaling some of the largest and most recognized brands, both nationally and internationally.

DVISIONMEDIA works purposefully to optimize your digital presence and uses data-driven strategies to maximize your ROI. With our expertise and extensive experience, you can expect us to deliver innovative solutions and a sustained effort to reach your growth goals.

What does DVISIONMEDIA specifically help with?

At DVISIONMEDIA we help you with the full spectrum of digital execution, from start to finish. Our comprehensive execution includes:

‍

  1. Due diligence: A thorough analysis of your current digital presence and competitive landscape to identify opportunities and challenges.
  2. Complete growth strategies: Development of tailored strategies aimed at increasing your revenue and expanding your market share. DVISIONMEDIA takes all aspects of your business into account to create a holistic growth plan.
  3. Communication strategies: Development of effective communication plans that ensure your message reaches the right audience at the right time, through the most effective channels — including new segments that expand your audience size and revenue potential.
  4. Conversion Rate Optimization (CRO): Implementation of advanced CRO initiatives to maximize your webshop's conversion rate. DVISIONMEDIA uses data-driven methods and user feedback to continuously test and optimize your website.
  5. Content Management Planning: Development of a comprehensive content strategy including ICP analysis, scriptwriting, storyboards, planning and distribution of relevant and engaging content that strengthens your brand identity and attracts your target audience.
  6. Implementation and Execution: We sit in the engine room and handle the practical execution. This includes setting up ads, implementing CRO initiatives, ongoing analysis and optimization, and scaling your marketing efforts.


DVISIONMEDIA ensures that all aspects of your digital strategy are integrated and work together to deliver the best results. The goal is to deliver a cohesive and effective approach that maximizes your ROI and drives sustainable growth for your business.

Who does DVISIONMEDIA work with?

DVISIONMEDIA is the ideal partner if you have big ambitions and want professional management and top-shelf strategies. Our methods have proven to work for some of the country's and the Nordics' largest and fastest-growing brands.

If you want to take your Shopify webshop to the next level and achieve significant growth, DVISIONMEDIA is the right choice for you. Let us help you realize your goals and maximize your business's potential.

What is DVISIONMEDIA's work process?

DVISIONMEDIA's work process is thorough and data-driven, designed to deliver measurable results and healthy growth for your business. Here is an overview of our approach:

  1. Analysis of your current presence: DVISIONMEDIA begins with an in-depth analysis of your current digital presence, including your webshop, traffic data, conversion rate and competitive landscape. This analysis helps identify strengths, weaknesses and growth opportunities.
  2. Growth strategy planning: Based on the initial analysis, DVISIONMEDIA develops a tailored growth strategy. This plan includes clear KPI targets and concrete execution initiatives designed to drive your business forward towards the given objectives.
  3. Building a strong foundation: DVISIONMEDIA focuses on building a solid foundation for your webshop. This includes technical optimization, UX design and implementation of necessary features to ensure a seamless and effective user experience.
  4. Tailoring the content and offer plan: DVISIONMEDIA develops a tailored content plan and offer-creation strategy adapted to your target audience and brand identity. This includes developing engaging content, targeted campaigns and strategic offers that attract and retain customers.
  5. Execution and growth: With the foundation in place, DVISIONMEDIA begins executing the plan. We implement the necessary initiatives, continuously monitor performance and adjust the strategy based on real-time data and feedback. This ensures constant optimization to reach your growth goals and create sustainable growth.


With this structured and comprehensive work process, DVISIONMEDIA ensures that your business achieves market-leading results and lasting success.

What makes DVISIONMEDIA unique?

DVISIONMEDIA approaches every case with a tailored and ultra-hardcore methodology, using a data-driven method to analyze and optimize all aspects of your digital presence. We turn every stone to understand your current situation and your desired objectives, and we close the gap between them with an execution that precisely reflects your goals. We help you brand your business so you achieve the desired DNA, tone-of-voice and market position — with a creative mindset on your content and messaging, combined with data and intelligence. Our unique approach ensures that every strategy is individually tailored to your business's needs.

Our specialized and competent team works closely with you throughout the entire process with daily communication and execution. With a deep understanding of your business and the market, DVISIONMEDIA tailors a strategy and execution that is not only effective, but also innovative and growth-driving. We are here to ensure that your business achieves its growth goals and becomes and/or maintains its market-leading position.

What kind of communication does DVISIONMEDIA offer?

You will experience a close and engaged dialogue and communication throughout the entire process, from the start. DVISIONMEDIA offers open and direct communication, full transparency, so you are always updated on the agenda and not least results and expectations. Our team is available to answer your questions and provide responses on an hourly basis, ensuring you have complete oversight and insight into all aspects of the work, and that you feel comfortable in the collaboration. With DVISIONMEDIA, you get a partner who is dedicated to your success and turns every stone to fulfill the stated and desired objective.

Why should you choose DVISIONMEDIA over other Shopify agencies in Denmark?

DVISIONMEDIA distinguishes itself by delivering one cohesive system — not isolated services. Our E-COM OS (E-Commerce Operating System) combines all marketing channels, your webshop, email, CRO and data in one coordinated setup, where each channel amplifies the others.

We build on age-old marketing principles — human psychology, persuasion, storytelling and awareness stages — and combine them with the AI tools of the future: AI agents, predictive analysis, automation and server-side tracking. It is this combination that creates the synergy effect.

In addition, we have official partnerships with the platforms that drive modern e-commerce:

  • Meta Badged Partner (highest tier)
  • Shopify Selected Partner
  • TikTok Platinum Partner + Official TikTok Case (one of very few in Denmark)
  • Google Partner
  • Triple Whale Gold Partner
  • Klaviyo Gold Partner

With 55+ documented cases and 1,053+ e-commerce bus

What awards, certifications or partnerships does DVISIONMEDIA have?

DVISIONMEDIA has achieved official partner status with the most important platforms for e-commerce:

  • ‍Meta Badged Partner: Highest partner level in Meta's official partner program. Certified based on +$2.6M in ad spend & 98%+ qualifying metrics.
  • Shopify Selected Partner: Official Shopify partner since 2021. Certified to develop, optimize and migrate Shopify and Shopify Plus webshops.‍
  • TikTok Platinum Partner + Official Case: Platinum status maintained all quarters in 2025. One of very few Danish agencies with an official TikTok case study.‍
  • Google Partner: Certified Google Ads partner with documented performance on Search, Shopping and Performance Max.‍
  • Triple Whale Gold Partner: Gold-certified partner with Triple Whale — the leading attribution and analytics platform for e-commerce.‍
  • Klaviyo Gold Partner: Gold status with Klaviyo for email and SMS marketing for e-commerce brands.‍
  • Ønskeskyen Certified Partner: Official partnership with Denmark's largest wishlist platform (3.3 million Danish users).

These partnerships are not bought — they are earned through documented performance and quality.

What types of e-commerce brands benefit most from DVISIONMEDIA's services?

DVISIONMEDIA primarily works with established Shopify and D2C brands that already have PMF (Product Market Fit) and validated demand.

The ideal client:
  • Generates a minimum of 200,000–400,000 DKK monthly
  • Has ambitions to scale to 7-figure monthly revenue
  • Is ready to invest in systems and structure — not quick fixes
  • Wants a growth partner that thinks about the whole business, not just ads
We are the right match if you:
  • Are experiencing stagnation and a plateau after previous growth
  • See declining ROAS and rising CAC and CPM
  • Have marketing in silos with no connection between channels
  • Lack visibility into unit economics and what a customer truly costs
  • Want to scale, but don't know what the next step is
We are not the right match if you:
  • Just started and are still looking for PMF
  • Are looking for a cheap freelancer to run a few ads
  • Are not ready to invest in a cohesive system
What is DVISIONMEDIA's onboarding process for new Shopify clients and partners?

Our onboarding follows 6 structured phases designed to build the foundation before we scale. We call it "Foundation before frontend" — 95% of agencies start running ads on day 1. We start by understanding EVERYTHING about your business.

‍

  1. ‍Phase 0 · Day 1–10: Pre-Kickstart Research & strategy foundation. Brand deep-dive, in-depth market research, competitor analysis, audience analysis, historical performance review. The result is a strategy document with complete analysis, precise targets and execution plan.Phase 1 · Day 11–30: Fundamental Setup
  2. Phase 1 · Day 11–30: Fundamental Setup: System foundation & tracking. Triple Whale setup, tracking & attribution, P&L schema, DataFeedWatch, webshop audit, content plan, channel setup and Klaviyo integration.Phase 2 · Month 1: Kickstart
  3. Phase 2 · Month 1: Kickstart: Ads live & fundamental preparation. First campaigns live, creative production, baseline data collection, daily checks, weekly optimization.Phase 3 · Month 2: Data & Analysis
  4. Phase 3 · Month 2: Data & Analysis: In-depth analysis & optimization. BI analyses, creative analysis, audience insights, attribution review, P&L review, prioritized optimization plan.Phase 4 · Month 3: Iteration
  5. Phase 4 · Month 3: Iteration: In-depth iteration on winning elements and activities. Here we scale winning variables and elements, and cut everything underperforming. Creative iteration, audience and segment expansion, funnel optimization.Phase 5 · Month 4+: Scaling
  6. Phase 5 · Month 4+: Scaling: Pedal to the metal & strategic expansion. Aggressive scaling, channel expansion, market expansion (SE, NO, DE, UK), advanced attribution.

The entire process is transparent with fixed cadences: daily dialogue via Slack, weekly optimization, bi-weekly creative strategy, and monthly BI & strategy review.

How transparent is DVISIONMEDIA in communicating results and KPIs?

Full transparency is a cornerstone of our collaborations. You don’t get an account manager who needs to "check on it" — you get direct access to your own dedicated e-commerce team.

Fixed cadences:
  • ‍Daily: Direct contact via Slack. Performance monitoring and anomaly detection. Response within hours, not days.
  • ‍Weekly: Budget shifts, audience adjustments, bid strategy and creative optimization based on the week's data.
  • ‍Bi-weekly: Reporting, creative strategies, performance review and new initiatives.
  • ‍Monthly: Review of finances, KPIs, targets, P&L and next steps for the coming period.
No hidden metrics:

‍You have access to all data — not just the numbers we choose to show you. We share both what works and what doesn’t. If a campaign underperforms, you hear it from us first — together with a plan to fix it.

Business Intelligence:

‍Via Triple Whale and our BI setup, you have real-time access to attribution, P&L, creative performance and forecasting. We also set up AI agents for 24/7 monitoring of your account.

Our goal is for you to always know exactly where you stand — and for the collaboration to feel like an in-house team, not an external agency.

    RESULTS AND PROOF
  • What results can a DVISIONMEDIA client expect?

    As your growth partner, DVISIONMEDIA can never promise or guarantee specific results, as many external factors come into play, such as market reactions, competitor actions, and seasonal elements. However, DVISIONMEDIA can ensure that you get a specialized team dedicated to your case, possessing massive experience in growing and scaling some of the largest and most recognized brands, both nationally and internationally.

    DVISIONMEDIA works purposefully to optimize your digital presence and employs data-driven strategies to maximize your ROI. With our expertise and extensive experience, you can expect us to deliver innovative solutions and a sustained effort to reach your growth goals.

  • What exactly does DVISIONMEDIA help with?

    At DVISIONMEDIA, we assist you with the full spectrum of digital execution, from start to finish. Our comprehensive execution includes:

    ‍

    1. Due Diligence: A thorough analysis of your current digital presence and the competitive landscape to identify opportunities and challenges.
    2. Complete Growth Strategies: Development of tailored strategies aimed at increasing your revenue and expanding your market share. DVISIONMEDIA considers every aspect of your business to create a holistic growth plan.
    3. Communication Strategies: Creation of effective communication plans that ensure your message reaches the right audience at the right time through the most effective channels. This also includes new segments that expand your target audience size, thereby increasing your revenue potential.
    4. Conversion Rate Optimization (CRO): Implementation of advanced CRO initiatives to maximize your webshop's conversion rate. DVISIONMEDIA uses data-driven methods and user feedback to continuously test and optimize your website.
    5. Content Management Planning: Development of a comprehensive content strategy, including ICP analysis, scriptwriting, storyboards, planning, and distribution of relevant and engaging content that strengthens your brand identity and attracts your target audience.
    6. Implementation and Execution: We handle the heavy lifting and take care of the practical execution. This includes setting up ads, implementing CRO initiatives, ongoing analysis and optimization, and scaling your marketing efforts.


    DVISIONMEDIA ensures that every aspect of your digital strategy is integrated and working in harmony to deliver the best possible results. Our goal is to provide a cohesive and effective approach that maximizes your ROI and drives sustainable growth for your business.

  • Who does DVISIONMEDIA work with?

    DVISIONMEDIA is the ideal partner if you have high ambitions and want professional management and top-tier strategies. Our methods have proven effective for some of the largest and fastest-growing brands in the country and the Nordic region.

    If you want to take your Shopify webshop to the next level and achieve significant growth, DVISIONMEDIA is the right choice for you. Let us help you realize your goals and maximize your business's potential.

  • What is DVISIONMEDIA's workflow?

    DVISIONMEDIA's workflow is thorough and data-driven, designed to deliver measurable results and healthy growth for your business. Here is an overview of our approach:

    1. Analysis of your current presence: DVISIONMEDIA starts with an in-depth analysis of your current digital presence, including your webshop, traffic data, conversion rate, and competitive landscape. This analysis helps identify strengths, weaknesses, and growth opportunities.
    2. Planning the growth strategy: Based on the initial analysis, DVISIONMEDIA develops a customized growth strategy. This plan includes clear KPI targets and concrete execution measures designed to drive your business forward toward the defined objectives.
    3. Building a strong foundation: DVISIONMEDIA focuses on building a solid foundation for your webshop. This includes technical optimization, UX design, and the implementation of necessary features to ensure a seamless and efficient user experience.
    4. Tailoring the content and offer plan: DVISIONMEDIA develops a tailored content plan and offer-creation strategy adapted to your target audience and brand identity. This includes developing engaging content, targeted campaigns, and strategic offers that attract and retain customers.
    5. Execution and growth: With the foundation in place, DVISIONMEDIA begins executing the plan. We implement the necessary measures, continuously monitor performance, and adjust the strategy based on real-time data and feedback. This ensures constant optimization to reach your growth targets and create sustainable growth.


    With this structured and comprehensive workflow, DVISIONMEDIA ensures that your business achieves market-leading results and lasting success.

  • WORKING TOGETHER
  • What makes DVISIONMEDIA unique?

    DVISIONMEDIA takes a tailored and ultra-hardcore approach to your case, using a data-driven method to analyze and optimize every aspect of your digital presence. We leave no stone unturned to understand your current situation and your desired objectives, and we bridge the gap between them with an execution that precisely reflects your goals. We help you brand your business so you achieve the desired DNA, tone-of-voice, and market position. We do this with a creative mindset regarding your content and messaging, combined with data and intelligence. Our unique approach ensures that every strategy is individually adapted to your company's needs.

    Our specialized and competent team works closely with you throughout the entire process with daily communication and execution. With a deep understanding of your business and the market, DVISIONMEDIA tailors a strategy and execution that is not only effective but also innovative and growth-driven. We are here to ensure your business achieves its growth targets and attains or maintains a market-leading position.

  • What kind of communication can DVISIONMEDIA offer?

    You will experience close and dedicated dialogue and communication throughout the entire process, from the very start. DVISIONMEDIA offers open and direct communication, full transparency, and clarity, so you are always updated on the agenda and, not least, results and expectations. Our team is available to answer your questions and provide feedback on an hourly basis, ensuring you have a complete overview and insight into all aspects of the work, and that you feel secure in our partnership. With DVISIONMEDIA, you get a partner dedicated to your success, leaving no stone unturned to meet your stated goals.

  • Why choose DVISIONMEDIA over other Shopify agencies in Denmark?

    DVISIONMEDIA stands out by delivering one cohesive system—not isolated services. Our E-COM OS (E-Commerce Operating System) combines all marketing channels, your webshop, email, CRO, and data into one coordinated setup where every channel reinforces the others.

    We build on age-old marketing principles—human psychology, persuasion, storytelling, and awareness stages—and combine them with the AI tools of the future: AI agents, predictive analytics, automation, and server-side tracking. It is this combination that creates the synergy effect.

    In addition, we have official partnerships with the platforms that power modern e-commerce:

    • Meta Badged Partner (highest tier)
    • Shopify PLUS Partner
    • TikTok Platinum Partner + Official TikTok Case (one of the few in Denmark)
    • Google Partner
    • Triple Whale Gold Partner
    • Klaviyo Gold Partner

    With 55+ documented cases and 1,053+ e-commerce businesses helped since 2020, our track record isn't based on promises—but on results.

  • What awards, certifications, or partnerships does DVISIONMEDIA hold?

    DVISIONMEDIA has achieved official partner status with the most important e-commerce platforms:

    • ‍Meta Badged Partner: Highest partner tier in Meta's official partner program. Certified based on $2.6M+ in ad spend & 98%+ qualifying metrics.
    • Shopify PLUS Partner: Official Shopify partner since 2021. Certified to develop, optimize, and migrate Shopify and Shopify Plus webshops.‍
    • TikTok Platinum Partner + Official Case: Platinum status maintained every quarter in 2025. One of the few Danish agencies with an official TikTok case study.‍
    • Google Partner: Certified Google Ads partner with proven performance in Search, Shopping, and Performance Max.‍
    • Triple Whale Gold Partner: Gold-certified partner with Triple Whale—the leading attribution and analytics platform for e-commerce.‍
    • Klaviyo Gold Partner: Gold status with Klaviyo for email and SMS marketing for e-commerce brands.‍
    • Ønskeskyen Certified Partner: Official partner of Denmark's largest wish list platform (3.3 million Danish users).

    These partnerships aren't bought—they are earned through proven performance and quality.

  • IS IT A FIT?
  • Which types of e-commerce brands get the most value from DVISIONMEDIA's services?

    DVISIONMEDIA primarily works with established Shopify and D2C brands that already have PMF (Product Market Fit) and validated demand.

    The ideal client:
    • Have a monthly revenue of at least 200,000-400,000 DKK
    • Have ambitions to scale to 7-figure monthly revenue
    • Are ready to invest in systems and structure—not quick fixes
    • Want a growth partner who thinks about the entire business, not just ads
    We are the right match if you:
    • Are experiencing stagnation and a plateau after previous growth
    • Are seeing falling ROAS and rising CAC and CPM
    • Have marketing in silos with no connection between channels
    • Lack an overview of unit economics and what a customer actually costs
    • Want to scale but don't know what the next step is
    We are not the right match if you:
    • Have just started and are still looking for PMF
    • Are looking for a cheap freelancer to run a few ads
    • Are not ready to invest in a cohesive system
  • What is DVISIONMEDIA's process for onboarding new Shopify clients and partners?

    Our onboarding follows 6 structured phases designed to build the foundation before we scale. We call it "Foundation before frontend"—95% of agencies start by running ads on day 1. We start by understanding EVERYTHING about your business.

    ‍

    1. ‍Phase 0 · Day 1-10: Pre-KickstartResearch & strategy foundation. Brand deep-dive, in-depth market research, competitor analysis, target audience analysis, and historical performance review. The result is a strategy document with a complete analysis, precise targets, and an execution plan.Phase 1 · Day 11-30: Fundamental Setup
    2. Phase 1 · Day 11-30: Fundamental Setup: System foundation & tracking. Triple Whale setup, tracking & attribution, P&L sheet, DataFeedWatch, webshop audit, content plan, channel setup, and Klaviyo integration.Phase 2 · Month 1: Kickstart
    3. Phase 2 · Month 1: Kickstart: Ads live & fundamental preparation. First campaigns live, creative production, baseline data collection, daily checks, and weekly optimization.Phase 3 · Month 2: Data & Analysis
    4. Phase 3 · Month 2: Data & Analysis: In-depth analysis & optimization. BI analysis, creative analysis, audience insights, attribution review, P&L review, and a prioritized optimization plan.Phase 4 · Month 3: Iteration
    5. Phase 4 · Month 3: Iteration: In-depth iteration on winning elements and activities. Here, we scale winning variables and elements while cutting everything that is underperforming. Creative iteration, audience and segment expansion, and funnel optimization.Phase 5 · Month 4+: Scaling
    6. Phase 5 · Month 4+: Scaling: Full throttle & strategic expansion. Aggressive scaling, channel expansion, market expansion (SE, NO, DE, UK), and advanced attribution.

    The entire process is transparent with a fixed cadence: daily dialogue via Slack, weekly optimization, bi-weekly creative strategy, and monthly BI & strategy reviews.

  • How transparent is DVISIONMEDIA in communicating results and KPIs?

    Full transparency is a cornerstone of our partnerships. You won't get an account manager who needs to "check on that"—you get direct access to your own dedicated e-commerce team.

    Fixed cadences:
    • ‍Daily: Direct contact via Slack. Performance monitoring and anomaly detection. Responses within hours, not days.
    • ‍Weekly: Budget shifts, audience adjustments, bid strategy, and creative optimization based on the week's data.
    • ‍Bi-weekly: Reporting, creative strategies, performance reviews, and new initiatives.
    • ‍Monthly: Review of finances, KPIs, targets, P&L, and next steps for the upcoming period.
    No hidden metrics:

    ‍You have access to all data—not just the numbers we choose to show you. We share both what works and what doesn't. If a campaign is underperforming, you'll hear it from us first—along with a plan to fix it.

    Business Intelligence:

    ‍Through Triple Whale and our BI setup, you have real-time access to attribution, P&L, creative performance, and forecasting. We also set up AI agents for 24/7 monitoring of your account.

    Our goal is for you to always know exactly where you stand—and for our partnership to feel like an in-house team, not an external agency.

Didn't find the answer?
Ask us directly – we always reply the same day.