This article is written for e-commerce teams and decision-makers working with growth and performance marketing. You will especially benefit from the article if you:
- Run or work with a Shopify-based e-commerce brand
- Actively advertise on Meta, Google or TikTok
- Want better insight into which marketing channels actually create profit
- Experience challenges with attribution or platform-native reporting
- Want to work more data-driven with scaling your business
Here we walk through what Triple Whale is, how the platform is used in practice – and what it means that DVISIONMEDIA is now a Gold Agency Partner.
Triple Whale is a leading analytics and attribution platform for e-commerce, primarily used by Shopify brands. The platform combines:
- Marketing attribution and Multi-Touch Attribution
- Real-time profit and KPI dashboards
- AI-driven insights and alerts
The platform is widely used by Shopify and D2C brands advertising on Meta, Google and TikTok, and helps businesses make data-driven decisions to scale profitably.
What does it mean for you as a client?
Becoming a Gold Agency Partner at Triple Whale is not just a badge on the wall. It is a direct upgrade of the Business Intelligence and data-driven consulting we deliver to our clients.
Triple Whale is trusted by 6,500+ Shopify brands globally and tracks over $15B+ in merchant volume and $3B+ in ad spend. When we combine their platform with DVISIONMEDIA's expertise within:
- Shopify development and optimization
- Performance marketing (Meta, TikTok, Google Ads)
- Conversion rate optimization (CRO)
- Data-driven e-commerce growth strategies,
you gain access to a level of data insight that very few Danish e-commerce brands have today.
Why we use Triple Whale
Hardcore Business Intelligence – not guesswork
We don't advise based on gut feelings. With Triple Whale we – and you – get real-time visibility into the KPIs that actually matter for your bottom line.
That means:
- Real-time P&L-tracking – See exactly where your business stands, not where it stood a week ago
- Forecasting and budget management based on Confidence Score and forecasted effect
- Scaling based on the right numbers: NC-ROAS targets, nCAC:LTV ratio and First Order GP:nCAC
We focus on profitable growth – not just ROAS. The difference is crucial: ROAS shows what the platforms claim to deliver. Our approach shows what actually lands on the bottom line.

In-platform data from Meta and Google is biased – they both take credit for the same sale. Triple Whale's Total Impact Attribution gives us a realistic picture of which channels are actually contributing to growth. We work with:
- Multi-Touch Attribution combined with Post Purchase Surveys
- Marketing Mix Modelling (MMM) to understand the incremental contribution of channels
- 3rd party data instead of the platforms' own inflated numbers
- Compliant tracking with both client- and server-side solutions
The result: You know exactly where your marketing spend creates value – and where it's being burned.
The future: AI Agents and automated data insights
- Triple Whale's Moby AI Agents are the next generation of data-driven e-commerce. We implement automated analyses and alerts that react to changes in inventory, revenue and performance – before you discover the problem yourself.
- With our Gold Partner status we get early access to Beta features and new AI tools. That means our clients are always ahead of the competition when it comes to technology and automation.
- We build custom AI agents for your specific needs – whether it's forecasting purchases, inventory management or anomaly detection across channels.
Who is Triple Whale best for?
Triple Whale is primarily relevant for:
- Shopify and D2C e-commerce brands
- Brands advertising on Meta, Google and TikTok
- Businesses with 200,000–400,000 DKK+ in monthly revenue
- Businesses that want precise attribution and profit tracking
- Brands with ambitions to scale profitably – not just grow
Less relevant for very early-stage e-commerce stores without active paid advertising.
We integrate Triple Whale's platform as part of our Strategy & Consulting service. That means:
- Tracking setup – Correct implementation of Triple Pixel and server-side tracking
- Attribution configuration – Multi-Touch Attribution tailored to your customer journey
- Dashboard setup – Real-time P&L and KPI tracking in one place
- AI Agent implementation – Automated analyses and alerts as needed
- Ongoing optimization – Monthly P&L reporting and financial consulting
All with a focus on the KPIs that drive profitable growth – not just top-line revenue.
1. What does Triple Whale do?
An analytics platform for e-commerce marketing attribution, P&L tracking and AI-driven insights.
2. Why do Shopify brands use Triple Whale?
To track which marketing channels actually create profit – not just reported ROAS.
3. Why DVISIONMEDIA?
Our Gold Agency Partner status documents expertise and proven implementation of Triple Whale for e-commerce clients.
4. Is Triple Whale necessary?
For brands advertising at scale, the platform significantly improves decision-making and profitability.






































