Meta Ads
As Meta Preferred Partners, we handle everything from strategy to execution. (Everything from A-Z)
Web / Shopify
As Shopify PLUS Partners with 1045+ optimized shops, we manage your webshop to perfection. We handle everything from coding, design, integrations, and more.
Creative Strategy
With 40+ proven frameworks in our library, we develop creative concepts and content systems that reduce discount dependency and build your brand over time.

Top Cases

Official TikTok Success Story — One of only 3 Danish cases on TikTok's official platform.

“TikTok has opened up a whole new world for us. From not being on the platform at all to it now being one of our most important sales channels. The strategic approach with creators and Spark Ads has really made the difference."

– Kamille, Founder & Owner, Sistie

From 0 → Main Channel in Record Time

Fra 0 til en tocifret millionomsætning på rekordtid!

Vi har fornøjelsen af at arbejde sammen med teamet fra DVISIONMEDIA med alle aspekterne af vores forretning. Alt fra udvikling af vores webshop, konverteringsoptimering, performance-marketing, branding, organic TikTok, e-mail marketing, retention marketing, landingpage-udarbejdelse, rådgivning omkring sortiment, datadrevne beslutninger og meget mere.

Det, der virkelig adskiller DVISIONMEDIA fra andre bureauer eller væksthuse, er deres proaktivitet og engagement. Vi er i daglig dialog med dem, og de står altid til rådighed ift. at finde svar og løsninger på alt – uanset hvad udfordringen måtte være. Det føles som om, de er en del af forretningen.

Vi står ikke stille en eneste dag. Der kommer nye idéer og tiltag fra dem på dagsbasis, som er 100% baseret på enten eksisterende data eller hypoteser fra eksisterende data. På den måde bliver vi hele tiden klogere på, hvad der giver forretningen det bedste afkast.

Med deres hjælp har vi ikke bare nået vores mål – vi har slået omsætningsrekorder år for år og vækstet med over 225% på årsbasis.

Teamet fra DVISIONMEDIA tænker heller ikke kun på toplinjen. De kigger holistisk på vores forretning med alle vores KPI’er for øje, hvor de både tager udgangspunkt i priserne, vi betaler for nye kunder på tværs af forskellige kanaler, livstidsværdien på kunderne og forøgelsen af vores ordrestørrelser. Dette styrker bundlinjen for hver ordre.

Man kan tydeligt mærke deres kombination af kompetencer og ambitioner for os som forretning. De laver løbende budgetændringer på uge- eller dagsbasis, og der er nye kreativer og marketingvinkler i støbeskeen hver dag – der sker hele tiden noget nyt!

Udover at de eksekverer på performance-marketing-delen, har de også et stort fokus på at brande os som det brand, vi ønsker at være. Hver handling eller aktivitet er med omtanke for, hvad vores kernekunde kan afspejle sig selv i.
Dette kan virkelig mærkes med renters rente-effekt.

Der kan ikke dannes nogen tvivl om, at DVISIONMEDIA altid har hånden på pulsen med alle aktiviteterne i vores forretning. Vi føler os 120% trygge ved at overdrage al ansvaret for e-commerce-delen til dem, så vi trygt og roligt kan bruge vores tid på de ting, vi godt kan lide at lave – bl.a. udvikling af sortimentet, som i 2025 kommer til at blive meget bredere!

Vi ser her en tilgang til tingene, som man normalt næsten ikke ville turde håbe på.

Dette er blot ordene fra os med udgangspunkt i de sidste par år – vi ser frem til en endnu vildere tid fra 2025 og fremad, hvor der står på yderligere ekspandering af markeder og endnu mere vækst.

•⁠ ⁠Lisa, co-founder, By Livi

‍

Meta Ads for Webshops: Should the Ad Land on a Product Page, Collection, or Homepage?

Let your ad land on the page that follows through on what the ad promises. If the ad is about a single product, it should land on that product's page. If it is about a category or a selection, it should land on a collection page. The homepage is rarely the right choice: ads, shopping lists, and shared links point to product or collection pages, so the homepage is the one page a visitor never needs to pass through. Write ad copy for the specific product, not general brand copy, and measure conversion per product.

‍

Key takeaways

The ad should land where it promises to land
One product in the ad means the product page is the destination
A selection or category means a collection page
The homepage is rarely the right choice
Write ad copy for the individual product
Measure conversion per product

Who is this article for?

Sends Meta ads to the webshop homepage without thinking about it
Is unsure whether the ad should go to a product page, collection, or another page
Wants the ad and the page to match
Wants to know which products perform best in ads

The homepage is the page the ads never touch

Many people send ads to the homepage by default because it is the easiest. But ads, shopping lists, and shared product links all point to a product or collection page. The homepage is therefore the one page a visitor never needs to pass through.

This becomes clear when you look at who lands where in a webshop:

Homepage: Direct visits, brand searches, and navigation.
Collection pages: Shopping lists and category ads.
Product pages: Product ads and shared links.
Cart: Anyone building a basket.

If you send a product ad to the homepage, the visitor has to search for the product shown in the ad themselves. This adds friction and dilutes purchase intent.

How to choose a destination

Ask: what does the ad promise?

The ad shows or mentions one specific product: Send to that product's own page. The ad is written for that product, so the page should be too.
The ad is about a category, a selection, or a campaign: Send to a collection where visitors can choose.
The ad is about the brand and the entire store: Here, the homepage can make sense. This is the exception, not the rule.
The ad requires explanation before the reader can choose: Use an explanatory page. See Advertorial and Listicle.
Catalog ads: Each ad and each card points to the individual product. See Confect Certified Catalog Ad Expert.

How to make your ad and page match

The ad and the page must continue the same story. Check:

Same product: If the ad shows a specific item, the page must show exactly that.
Same offer: If there is an offer in the ad, it must appear on the page, next to the price and the buy button.
Same language and tone: The headline and the ad copy should speak to the same reader.
Write for the individual product: An ad for a single product needs copy and a hook that fits that specific product, not generic brand communication.
Show the offer where the traffic lands: An offer that only appears on the homepage is seen by very few. See Volume Discounts and Bundles.

See where your traffic actually lands

First, see where your traffic lands. In Shopify Analytics, you will find the report on sessions by landing page. Add up all sessions that did not land on the homepage. That number shows how much of your traffic never encountered what is on your homepage.

Use your own data, not industry benchmarks.

Measure conversion per product

Measure conversion per product. This shows which products are strong to advertise, especially to people who don't know you yet. Use those products as your hero products and write ads for them individually.

Also, ensure that every ad has a link with tracking parameters so that a purchase can be traced back to the ad.

‍

DVISIONMEDIA's approach

We never let an ad land where it is easiest. We send it to the page that continues the ad's promise: the product page for a product ad and the collection page for a selection. We write ad copy for the individual product, ensure the offer is visible where the traffic lands, and measure conversion per product so we can find the products that work best. This is part of the approach we build into our work with Meta advertisingand throughE-COM OS.

Frequently asked questions

1. Should Meta ads lead to the homepage?

Rarely. A product ad should lead to the product's own page, and an ad about a selection should lead to a collection. The homepage is only suitable for ads about the brand and the entire store.

‍

2. Should an ad lead to a product page or a collection?

If an ad promises a specific product, it must lead to the product page. If it is about a category or a selection, it must lead to a collection.

‍

3. Why is the homepage a poor landing page?

Ads, shopping lists, and shared links point to product or collection pages. The homepage is therefore the one page a visitor never needs to pass through, and a product ad that lands there adds friction.

‍

4. What does it mean that the ad and the page must match?

The page must fulfill the ad's promise: the same product, the same offer, and the same language.

‍

5. How do I find out where my traffic is landing?

In Shopify Analytics, you can find the report on sessions by landing page. Add up all sessions that did not land on the homepage.

About DVISIONMEDIA

DVISIONMEDIA is a Danish e-commerce marketing agency headquartered in Odense. We help established Shopify brands scale profitably through our DVM E-commerce Operating System. Since 2020, we have:

Helped1,053+ e-commerce businesses
Managed210+ million DKK in ad spend
Documented55+ growth cases

‍Book a free analysis – and see how DVISIONMEDIA ensures that your ads land in the right place.

Maybe you have some of the following questions?

What results can a DVISIONMEDIA client expect?

As your growth partner, DVISIONMEDIA can never promise or guarantee specific results, as there are many external factors at play, such as market reactions, competitor actions and seasonal elements. However, DVISIONMEDIA can ensure that you get a specialized team dedicated to your case, with massive experience growing and scaling some of the largest and most recognized brands, both nationally and internationally.

DVISIONMEDIA works purposefully to optimize your digital presence and uses data-driven strategies to maximize your ROI. With our expertise and extensive experience, you can expect us to deliver innovative solutions and a sustained effort to reach your growth goals.

What does DVISIONMEDIA specifically help with?

At DVISIONMEDIA we help you with the full spectrum of digital execution, from start to finish. Our comprehensive execution includes:

‍

Due diligence: A thorough analysis of your current digital presence and competitive landscape to identify opportunities and challenges.
Complete growth strategies: Development of tailored strategies aimed at increasing your revenue and expanding your market share. DVISIONMEDIA takes all aspects of your business into account to create a holistic growth plan.
Communication strategies: Development of effective communication plans that ensure your message reaches the right audience at the right time, through the most effective channels — including new segments that expand your audience size and revenue potential.
Conversion Rate Optimization (CRO): Implementation of advanced CRO initiatives to maximize your webshop's conversion rate. DVISIONMEDIA uses data-driven methods and user feedback to continuously test and optimize your website.
Content Management Planning: Development of a comprehensive content strategy including ICP analysis, scriptwriting, storyboards, planning and distribution of relevant and engaging content that strengthens your brand identity and attracts your target audience.
Implementation and Execution: We sit in the engine room and handle the practical execution. This includes setting up ads, implementing CRO initiatives, ongoing analysis and optimization, and scaling your marketing efforts.

DVISIONMEDIA ensures that all aspects of your digital strategy are integrated and work together to deliver the best results. The goal is to deliver a cohesive and effective approach that maximizes your ROI and drives sustainable growth for your business.

Who does DVISIONMEDIA work with?

DVISIONMEDIA is the ideal partner if you have big ambitions and want professional management and top-shelf strategies. Our methods have proven to work for some of the country's and the Nordics' largest and fastest-growing brands.

If you want to take your Shopify webshop to the next level and achieve significant growth, DVISIONMEDIA is the right choice for you. Let us help you realize your goals and maximize your business's potential.

What is DVISIONMEDIA's work process?

DVISIONMEDIA's work process is thorough and data-driven, designed to deliver measurable results and healthy growth for your business. Here is an overview of our approach:

Analysis of your current presence: DVISIONMEDIA begins with an in-depth analysis of your current digital presence, including your webshop, traffic data, conversion rate and competitive landscape. This analysis helps identify strengths, weaknesses and growth opportunities.
Growth strategy planning: Based on the initial analysis, DVISIONMEDIA develops a tailored growth strategy. This plan includes clear KPI targets and concrete execution initiatives designed to drive your business forward towards the given objectives.
Building a strong foundation: DVISIONMEDIA focuses on building a solid foundation for your webshop. This includes technical optimization, UX design and implementation of necessary features to ensure a seamless and effective user experience.
Tailoring the content and offer plan: DVISIONMEDIA develops a tailored content plan and offer-creation strategy adapted to your target audience and brand identity. This includes developing engaging content, targeted campaigns and strategic offers that attract and retain customers.
Execution and growth: With the foundation in place, DVISIONMEDIA begins executing the plan. We implement the necessary initiatives, continuously monitor performance and adjust the strategy based on real-time data and feedback. This ensures constant optimization to reach your growth goals and create sustainable growth.

With this structured and comprehensive work process, DVISIONMEDIA ensures that your business achieves market-leading results and lasting success.

What makes DVISIONMEDIA unique?

DVISIONMEDIA approaches every case with a tailored and ultra-hardcore methodology, using a data-driven method to analyze and optimize all aspects of your digital presence. We turn every stone to understand your current situation and your desired objectives, and we close the gap between them with an execution that precisely reflects your goals. We help you brand your business so you achieve the desired DNA, tone-of-voice and market position — with a creative mindset on your content and messaging, combined with data and intelligence. Our unique approach ensures that every strategy is individually tailored to your business's needs.

Our specialized and competent team works closely with you throughout the entire process with daily communication and execution. With a deep understanding of your business and the market, DVISIONMEDIA tailors a strategy and execution that is not only effective, but also innovative and growth-driving. We are here to ensure that your business achieves its growth goals and becomes and/or maintains its market-leading position.

What kind of communication does DVISIONMEDIA offer?

You will experience a close and engaged dialogue and communication throughout the entire process, from the start. DVISIONMEDIA offers open and direct communication, full transparency, so you are always updated on the agenda and not least results and expectations. Our team is available to answer your questions and provide responses on an hourly basis, ensuring you have complete oversight and insight into all aspects of the work, and that you feel comfortable in the collaboration. With DVISIONMEDIA, you get a partner who is dedicated to your success and turns every stone to fulfill the stated and desired objective.

Why should you choose DVISIONMEDIA over other Shopify agencies in Denmark?

DVISIONMEDIA distinguishes itself by delivering one cohesive system — not isolated services. Our E-COM OS (E-Commerce Operating System) combines all marketing channels, your webshop, email, CRO and data in one coordinated setup, where each channel amplifies the others.

We build on age-old marketing principles — human psychology, persuasion, storytelling and awareness stages — and combine them with the AI tools of the future: AI agents, predictive analysis, automation and server-side tracking. It is this combination that creates the synergy effect.

In addition, we have official partnerships with the platforms that drive modern e-commerce:

Meta Badged Partner (highest tier)
Shopify Selected Partner
TikTok Platinum Partner + Official TikTok Case (one of very few in Denmark)
Google Partner
Triple Whale Gold Partner
Klaviyo Gold Partner

With 55+ documented cases and 1,053+ e-commerce bus

What awards, certifications or partnerships does DVISIONMEDIA have?

DVISIONMEDIA has achieved official partner status with the most important platforms for e-commerce:

‍Meta Badged Partner: Highest partner level in Meta's official partner program. Certified based on +$2.6M in ad spend & 98%+ qualifying metrics.
Shopify Selected Partner: Official Shopify partner since 2021. Certified to develop, optimize and migrate Shopify and Shopify Plus webshops.‍
TikTok Platinum Partner + Official Case: Platinum status maintained all quarters in 2025. One of very few Danish agencies with an official TikTok case study.‍
Google Partner: Certified Google Ads partner with documented performance on Search, Shopping and Performance Max.‍
Triple Whale Gold Partner: Gold-certified partner with Triple Whale — the leading attribution and analytics platform for e-commerce.‍
Klaviyo Gold Partner: Gold status with Klaviyo for email and SMS marketing for e-commerce brands.‍
Ønskeskyen Certified Partner: Official partnership with Denmark's largest wishlist platform (3.3 million Danish users).

These partnerships are not bought — they are earned through documented performance and quality.

What types of e-commerce brands benefit most from DVISIONMEDIA's services?

DVISIONMEDIA primarily works with established Shopify and D2C brands that already have PMF (Product Market Fit) and validated demand.

The ideal client:

Generates a minimum of 200,000–400,000 DKK monthly
Has ambitions to scale to 7-figure monthly revenue
Is ready to invest in systems and structure — not quick fixes
Wants a growth partner that thinks about the whole business, not just ads

We are the right match if you:

Are experiencing stagnation and a plateau after previous growth
See declining ROAS and rising CAC and CPM
Have marketing in silos with no connection between channels
Lack visibility into unit economics and what a customer truly costs
Want to scale, but don't know what the next step is

We are not the right match if you:

Just started and are still looking for PMF
Are looking for a cheap freelancer to run a few ads
Are not ready to invest in a cohesive system

What is DVISIONMEDIA's onboarding process for new Shopify clients and partners?

Our onboarding follows 6 structured phases designed to build the foundation before we scale. We call it "Foundation before frontend" — 95% of agencies start running ads on day 1. We start by understanding EVERYTHING about your business.

‍

‍Phase 0 · Day 1–10: Pre-Kickstart Research & strategy foundation. Brand deep-dive, in-depth market research, competitor analysis, audience analysis, historical performance review. The result is a strategy document with complete analysis, precise targets and execution plan.Phase 1 · Day 11–30: Fundamental Setup
Phase 1 · Day 11–30: Fundamental Setup: System foundation & tracking. Triple Whale setup, tracking & attribution, P&L schema, DataFeedWatch, webshop audit, content plan, channel setup and Klaviyo integration.Phase 2 · Month 1: Kickstart
Phase 2 · Month 1: Kickstart: Ads live & fundamental preparation. First campaigns live, creative production, baseline data collection, daily checks, weekly optimization.Phase 3 · Month 2: Data & Analysis
Phase 3 · Month 2: Data & Analysis: In-depth analysis & optimization. BI analyses, creative analysis, audience insights, attribution review, P&L review, prioritized optimization plan.Phase 4 · Month 3: Iteration
Phase 4 · Month 3: Iteration: In-depth iteration on winning elements and activities. Here we scale winning variables and elements, and cut everything underperforming. Creative iteration, audience and segment expansion, funnel optimization.Phase 5 · Month 4+: Scaling
Phase 5 · Month 4+: Scaling: Pedal to the metal & strategic expansion. Aggressive scaling, channel expansion, market expansion (SE, NO, DE, UK), advanced attribution.

The entire process is transparent with fixed cadences: daily dialogue via Slack, weekly optimization, bi-weekly creative strategy, and monthly BI & strategy review.

How transparent is DVISIONMEDIA in communicating results and KPIs?

Full transparency is a cornerstone of our collaborations. You don’t get an account manager who needs to "check on it" — you get direct access to your own dedicated e-commerce team.

Fixed cadences:

‍Daily: Direct contact via Slack. Performance monitoring and anomaly detection. Response within hours, not days.
‍Weekly: Budget shifts, audience adjustments, bid strategy and creative optimization based on the week's data.
‍Bi-weekly: Reporting, creative strategies, performance review and new initiatives.
‍Monthly: Review of finances, KPIs, targets, P&L and next steps for the coming period.

No hidden metrics:

‍You have access to all data — not just the numbers we choose to show you. We share both what works and what doesn’t. If a campaign underperforms, you hear it from us first — together with a plan to fix it.

Business Intelligence:

‍Via Triple Whale and our BI setup, you have real-time access to attribution, P&L, creative performance and forecasting. We also set up AI agents for 24/7 monitoring of your account.

Our goal is for you to always know exactly where you stand — and for the collaboration to feel like an in-house team, not an external agency.

RESULTS AND PROOF

What results can a DVISIONMEDIA client expect?
As your growth partner, DVISIONMEDIA can never promise or guarantee specific results, as many external factors come into play, such as market reactions, competitor actions, and seasonal elements. However, DVISIONMEDIA can ensure that you get a specialized team dedicated to your case, possessing massive experience in growing and scaling some of the largest and most recognized brands, both nationally and internationally.
DVISIONMEDIA works purposefully to optimize your digital presence and employs data-driven strategies to maximize your ROI. With our expertise and extensive experience, you can expect us to deliver innovative solutions and a sustained effort to reach your growth goals.
What exactly does DVISIONMEDIA help with?
At DVISIONMEDIA, we assist you with the full spectrum of digital execution, from start to finish. Our comprehensive execution includes:
‍
Due Diligence: A thorough analysis of your current digital presence and the competitive landscape to identify opportunities and challenges.
Complete Growth Strategies: Development of tailored strategies aimed at increasing your revenue and expanding your market share. DVISIONMEDIA considers every aspect of your business to create a holistic growth plan.
Communication Strategies: Creation of effective communication plans that ensure your message reaches the right audience at the right time through the most effective channels. This also includes new segments that expand your target audience size, thereby increasing your revenue potential.
Conversion Rate Optimization (CRO): Implementation of advanced CRO initiatives to maximize your webshop's conversion rate. DVISIONMEDIA uses data-driven methods and user feedback to continuously test and optimize your website.
Content Management Planning: Development of a comprehensive content strategy, including ICP analysis, scriptwriting, storyboards, planning, and distribution of relevant and engaging content that strengthens your brand identity and attracts your target audience.
Implementation and Execution: We handle the heavy lifting and take care of the practical execution. This includes setting up ads, implementing CRO initiatives, ongoing analysis and optimization, and scaling your marketing efforts.

DVISIONMEDIA ensures that every aspect of your digital strategy is integrated and working in harmony to deliver the best possible results. Our goal is to provide a cohesive and effective approach that maximizes your ROI and drives sustainable growth for your business.
Who does DVISIONMEDIA work with?
DVISIONMEDIA is the ideal partner if you have high ambitions and want professional management and top-tier strategies. Our methods have proven effective for some of the largest and fastest-growing brands in the country and the Nordic region.
If you want to take your Shopify webshop to the next level and achieve significant growth, DVISIONMEDIA is the right choice for you. Let us help you realize your goals and maximize your business's potential.
What is DVISIONMEDIA's workflow?
DVISIONMEDIA's workflow is thorough and data-driven, designed to deliver measurable results and healthy growth for your business. Here is an overview of our approach:
Analysis of your current presence: DVISIONMEDIA starts with an in-depth analysis of your current digital presence, including your webshop, traffic data, conversion rate, and competitive landscape. This analysis helps identify strengths, weaknesses, and growth opportunities.
Planning the growth strategy: Based on the initial analysis, DVISIONMEDIA develops a customized growth strategy. This plan includes clear KPI targets and concrete execution measures designed to drive your business forward toward the defined objectives.
Building a strong foundation: DVISIONMEDIA focuses on building a solid foundation for your webshop. This includes technical optimization, UX design, and the implementation of necessary features to ensure a seamless and efficient user experience.
Tailoring the content and offer plan: DVISIONMEDIA develops a tailored content plan and offer-creation strategy adapted to your target audience and brand identity. This includes developing engaging content, targeted campaigns, and strategic offers that attract and retain customers.
Execution and growth: With the foundation in place, DVISIONMEDIA begins executing the plan. We implement the necessary measures, continuously monitor performance, and adjust the strategy based on real-time data and feedback. This ensures constant optimization to reach your growth targets and create sustainable growth.

With this structured and comprehensive workflow, DVISIONMEDIA ensures that your business achieves market-leading results and lasting success.

WORKING TOGETHER

What makes DVISIONMEDIA unique?
DVISIONMEDIA takes a tailored and ultra-hardcore approach to your case, using a data-driven method to analyze and optimize every aspect of your digital presence. We leave no stone unturned to understand your current situation and your desired objectives, and we bridge the gap between them with an execution that precisely reflects your goals. We help you brand your business so you achieve the desired DNA, tone-of-voice, and market position. We do this with a creative mindset regarding your content and messaging, combined with data and intelligence. Our unique approach ensures that every strategy is individually adapted to your company's needs.
Our specialized and competent team works closely with you throughout the entire process with daily communication and execution. With a deep understanding of your business and the market, DVISIONMEDIA tailors a strategy and execution that is not only effective but also innovative and growth-driven. We are here to ensure your business achieves its growth targets and attains or maintains a market-leading position.
What kind of communication can DVISIONMEDIA offer?
You will experience close and dedicated dialogue and communication throughout the entire process, from the very start. DVISIONMEDIA offers open and direct communication, full transparency, and clarity, so you are always updated on the agenda and, not least, results and expectations. Our team is available to answer your questions and provide feedback on an hourly basis, ensuring you have a complete overview and insight into all aspects of the work, and that you feel secure in our partnership. With DVISIONMEDIA, you get a partner dedicated to your success, leaving no stone unturned to meet your stated goals.
Why choose DVISIONMEDIA over other Shopify agencies in Denmark?
DVISIONMEDIA stands out by delivering one cohesive system—not isolated services. Our E-COM OS (E-Commerce Operating System) combines all marketing channels, your webshop, email, CRO, and data into one coordinated setup where every channel reinforces the others.
We build on age-old marketing principles—human psychology, persuasion, storytelling, and awareness stages—and combine them with the AI tools of the future: AI agents, predictive analytics, automation, and server-side tracking. It is this combination that creates the synergy effect.
In addition, we have official partnerships with the platforms that power modern e-commerce:
Meta Badged Partner (highest tier)
Shopify PLUS Partner
TikTok Platinum Partner + Official TikTok Case (one of the few in Denmark)
Google Partner
Triple Whale Gold Partner
Klaviyo Gold Partner
With 55+ documented cases and 1,053+ e-commerce businesses helped since 2020, our track record isn't based on promises—but on results.
What awards, certifications, or partnerships does DVISIONMEDIA hold?
DVISIONMEDIA has achieved official partner status with the most important e-commerce platforms:
‍Meta Badged Partner: Highest partner tier in Meta's official partner program. Certified based on $2.6M+ in ad spend & 98%+ qualifying metrics.
Shopify PLUS Partner: Official Shopify partner since 2021. Certified to develop, optimize, and migrate Shopify and Shopify Plus webshops.‍
TikTok Platinum Partner + Official Case: Platinum status maintained every quarter in 2025. One of the few Danish agencies with an official TikTok case study.‍
Google Partner: Certified Google Ads partner with proven performance in Search, Shopping, and Performance Max.‍
Triple Whale Gold Partner: Gold-certified partner with Triple Whale—the leading attribution and analytics platform for e-commerce.‍
Klaviyo Gold Partner: Gold status with Klaviyo for email and SMS marketing for e-commerce brands.‍
Ønskeskyen Certified Partner: Official partner of Denmark's largest wish list platform (3.3 million Danish users).
These partnerships aren't bought—they are earned through proven performance and quality.

IS IT A FIT?

Which types of e-commerce brands get the most value from DVISIONMEDIA's services?
DVISIONMEDIA primarily works with established Shopify and D2C brands that already have PMF (Product Market Fit) and validated demand.
The ideal client:
Have a monthly revenue of at least 200,000-400,000 DKK
Have ambitions to scale to 7-figure monthly revenue
Are ready to invest in systems and structure—not quick fixes
Want a growth partner who thinks about the entire business, not just ads
We are the right match if you:
Are experiencing stagnation and a plateau after previous growth
Are seeing falling ROAS and rising CAC and CPM
Have marketing in silos with no connection between channels
Lack an overview of unit economics and what a customer actually costs
Want to scale but don't know what the next step is
We are not the right match if you:
Have just started and are still looking for PMF
Are looking for a cheap freelancer to run a few ads
Are not ready to invest in a cohesive system
What is DVISIONMEDIA's process for onboarding new Shopify clients and partners?
Our onboarding follows 6 structured phases designed to build the foundation before we scale. We call it "Foundation before frontend"—95% of agencies start by running ads on day 1. We start by understanding EVERYTHING about your business.
‍
‍Phase 0 · Day 1-10: Pre-KickstartResearch & strategy foundation. Brand deep-dive, in-depth market research, competitor analysis, target audience analysis, and historical performance review. The result is a strategy document with a complete analysis, precise targets, and an execution plan.Phase 1 · Day 11-30: Fundamental Setup
Phase 1 · Day 11-30: Fundamental Setup: System foundation & tracking. Triple Whale setup, tracking & attribution, P&L sheet, DataFeedWatch, webshop audit, content plan, channel setup, and Klaviyo integration.Phase 2 · Month 1: Kickstart
Phase 2 · Month 1: Kickstart: Ads live & fundamental preparation. First campaigns live, creative production, baseline data collection, daily checks, and weekly optimization.Phase 3 · Month 2: Data & Analysis
Phase 3 · Month 2: Data & Analysis: In-depth analysis & optimization. BI analysis, creative analysis, audience insights, attribution review, P&L review, and a prioritized optimization plan.Phase 4 · Month 3: Iteration
Phase 4 · Month 3: Iteration: In-depth iteration on winning elements and activities. Here, we scale winning variables and elements while cutting everything that is underperforming. Creative iteration, audience and segment expansion, and funnel optimization.Phase 5 · Month 4+: Scaling
Phase 5 · Month 4+: Scaling: Full throttle & strategic expansion. Aggressive scaling, channel expansion, market expansion (SE, NO, DE, UK), and advanced attribution.
The entire process is transparent with a fixed cadence: daily dialogue via Slack, weekly optimization, bi-weekly creative strategy, and monthly BI & strategy reviews.
How transparent is DVISIONMEDIA in communicating results and KPIs?
Full transparency is a cornerstone of our partnerships. You won't get an account manager who needs to "check on that"—you get direct access to your own dedicated e-commerce team.
Fixed cadences:
‍Daily: Direct contact via Slack. Performance monitoring and anomaly detection. Responses within hours, not days.
‍Weekly: Budget shifts, audience adjustments, bid strategy, and creative optimization based on the week's data.
‍Bi-weekly: Reporting, creative strategies, performance reviews, and new initiatives.
‍Monthly: Review of finances, KPIs, targets, P&L, and next steps for the upcoming period.
No hidden metrics:
‍You have access to all data—not just the numbers we choose to show you. We share both what works and what doesn't. If a campaign is underperforming, you'll hear it from us first—along with a plan to fix it.
Business Intelligence:
‍Through Triple Whale and our BI setup, you have real-time access to attribution, P&L, creative performance, and forecasting. We also set up AI agents for 24/7 monitoring of your account.
Our goal is for you to always know exactly where you stand—and for our partnership to feel like an in-house team, not an external agency.

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Meta Ads for Webshops: Should the Ad Land on a Product Page, Collection, or Homepage?

Key takeaways

DVISIONMEDIA's approach

1. Should Meta ads lead to the homepage?

2. Should an ad lead to a product page or a collection?

3. Why is the homepage a poor landing page?

4. What does it mean that the ad and the page must match?

5. How do I find out where my traffic is landing?

Maybe you have some of the following questions?

Maybe you have some

of the following

questions?

The ideal client:

We are the right match if you:

We are not the right match if you:

Fixed cadences:

No hidden metrics:

Business Intelligence:

What results can a DVISIONMEDIA client expect?

What exactly does DVISIONMEDIA help with?

Who does DVISIONMEDIA work with?

What is DVISIONMEDIA's workflow?

What makes DVISIONMEDIA unique?

What kind of communication can DVISIONMEDIA offer?

Why choose DVISIONMEDIA over other Shopify agencies in Denmark?

What awards, certifications, or partnerships does DVISIONMEDIA hold?

Which types of e-commerce brands get the most value from DVISIONMEDIA's services?

The ideal client:

We are the right match if you:

We are not the right match if you:

What is DVISIONMEDIA's process for onboarding new Shopify clients and partners?

How transparent is DVISIONMEDIA in communicating results and KPIs?

Fixed cadences:

No hidden metrics:

Business Intelligence: