This article is relevant for Shopify and e-commerce brands working with digital growth and wanting to leverage new platforms with high purchase intent. You will especially benefit from the article if you:
- Run an e-commerce brand with a physical product range
- Work with performance marketing and digital growth
- Want to leverage AI-based recommendation systems
- Are looking for new channels with high purchase intent
- Want to combine tech platforms and marketing strategy
Here we walk through the partnership between DVISIONMEDIA and Ønskeskyen, how the platform works, and what results the collaboration has already created.
Ønskeskyen is Denmark's largest wishlist platform with 3.3 million Danish users.
The platform enables consumers to create wishlists across webshops. For e-commerce brands this means access to an audience with documented purchase intent – people who have actively saved products they want to buy or receive as a gift.
Ønskeskyen offers a range of features for partners:
- AI recommendations
- Gift generator
- Trending displays
- Price and stock notifications
- Wish button for webshop integration
These features help brands to be discovered by new customers while also increasing conversions from existing interest.
As a certified Ønskeskyen partner, DVISIONMEDIA helps e-commerce brands leverage the platform's data and features strategically. It's not just about being present on the platform – but about integrating Ønskeskyen's insights into the overall e-commerce growth strategy.
Concretely that means:
→ Inventory management based on Ønskeskyen's demand data
→ Promoting popular products to strengthen the platform's recommendation algorithm
→ Linking performance campaigns with Ønskeskyen's features
→ Synchronizing branding, content and platform presence
The clearest example of the partnership in practice is our collaboration with jewelry brand By Livi.
Results
→ 170,000+ wishes activated via Ønskeskyen's AI recommendations
→ 60% of all By Livi wishes come through AI recommendations
→ Significantly higher conversion rate via price and stock notifications
→ Increased engagement and retention on the platform
Ønskeskyen has themselves documented the case on their partner page, highlighting the three-way collaboration between Ønskeskyen, By Livi and DVISIONMEDIA.
Features that drive e-commerce growth
Through the collaboration, several of Ønskeskyen's features have proven particularly effective:
- AI recommendations: Personalized product suggestions based on the user's preferences and behavior. These AI recommendations were behind 170,000+ wishes in the By Livi case.
- Gift generator: Helps users find the perfect gift based on the recipient's interests. Particularly popular during gift seasons and campaign periods.
- Price and stock notifications: Users are notified when a desired product drops in price or comes back in stock, which increases the likelihood of purchase.
- Wish button: A simple integration that allows customers to add products to their wishlist directly from the webshop.
- Trending & activity: Shows which products are popular right now and creates social proof.
Tech partnerships as a growth driver
The partnership with Ønskeskyen illustrates a central part of DVISIONMEDIA's approach to e-commerce growth: Growth is not just about advertising. It's about connecting the right technological solutions with the right strategy.
For brands with the right product range, Ønskeskyen provides access to an audience with very high purchase intent. With our strategic approach, this presence can be converted into measurable growth, higher conversion rates and stronger brand engagement.
1. What is a wishlist platform in e-commerce?
A wishlist platform allows consumers to save products from different webshops in one combined list, typically for gifts or future purchases. For webshops it means access to customers with clear purchase intent.
2. How does DVISIONMEDIA help brands with Ønskeskyen?
DVISIONMEDIA helps e-commerce brands with integration, strategy and leveraging the platform's data, so wishlists, AI recommendations and notifications contribute to increased traffic and sales.
3. Why are wishlists valuable for webshops?
When a customer saves a product to a wishlist, it shows direct purchase interest. That makes wishlists a strong channel for both retention, remarketing and conversions.
