This article is written for e-commerce teams and decision-makers working with growth and performance marketing. You will especially benefit from the article if you:
- Run or work with a Shopify-based e-commerce brand
- Actively advertise on Meta (Facebook/Instagram)
- Want better performance from your Catalog Ads / DPAs
- Feel that your product ads are "drowning" in the feed
- Want on-brand ads that stand out from the competition
Here we walk through what Confect is, how the platform works in practice — and what it means that DVISIONMEDIA is now a Certified Catalog Ad Expert and #1 in Denmark.
Confect is the leading platform for designing Catalog Ads for Meta. The platform is used by some of the world's largest brands — IKEA, Audi, ECCO, LEGO Wear, Jack & Jones, Skechers, Intersport and JYSK — and by thousands of marketers in 41 countries.
Confect makes it possible to:
- Design branded Catalog Ads that perform better than standard product images
- Run A/B tests on designs to find winners → Automate campaign-specific designs (Black Friday, seasonal campaigns, etc.)
- Create native 9:16 designs for Story, Reels and TikTok
- Create Video Catalog Ads at product level
- Integrate with TikTok, Klaviyo and other channels
Confect by the numbers:
- Generates more than $1.6B in revenue annually
- Creates over 26 billion impressions on Meta every year
- Used in more than 41 countries worldwide
- Official Meta Business Partner
What does it mean for you as a client?
Being a Confect Certified Catalog Ad Expert — and #1 in Denmark — is not just a badge on the wall. It is documentation that we have hands-on experience designing and optimizing Catalog Ads that actually perform.
Catalog Ads: The fastest-growing ad format
Catalog Ads (also known as DPA — Dynamic Product Ads) are one of the most effective ad formats in e-commerce. But most brands run them with standard product images — and are thereby leaving performance on the table.
With Confect we transform your Catalog Ads from "boring product images" into branded, high-performing ads that:
- Stand out in the feed
- Communicate USPs and offers visually
- Match your brand's aesthetic
- Perform better in A/B tests
Documented results with Confect:
Confect cases consistently show strong results:
- Vero Moda achieved a +60% increase in sales
- Arena Sports improved their ROAS by +34%
- Humac increased their performance by +42%

Certification based on real experience
This certification is not based on a quiz or a course. It is based on real user data — actual work on actual client accounts.
DVISIONMEDIA's Confect stats (past 365 days):
- +3,400 Sessions in Confect
- 4 certified consultants
- #1 Ranking in Denmark
- Top 50 Global ranking
For comparison: #2 in Denmark has ~1,454 sessions. We have almost double.
As Confect Certified Catalog Ad Experts we have documented experience with:
- Design for performance: Designing Catalog Ads that outperform standard product images through structured A/B testing.
- All ad formats: Video Catalog Ads, 9:16 Story and Reels designs, and customization based on product data.
- Brand consistency: Translating brand guidelines into Catalog Ad designs that maintain a consistent on-brand look across the entire product catalog.
- Campaign automation: Automating season- and campaign-specific designs via design rules — without restarting Meta's learning phase.
We integrate Confect as part of our Paid Social service. That means:
- Design strategy — Analysis of your brand and development of Catalog Ad designs that perform
- Template setup — Setting up branded templates for all product categories
- A/B testing — Structured testing of designs to find winners
- Campaign automation — Design rules for seasonal campaigns and offers
- Format optimization — Native designs for feed, Story, Reels and TikTok
- Ongoing optimization — Continuous iteration based on performance data
All with a focus on the metrics that drive profitable growth — not just CTR, but ROAS and bottom line.
1. What are Catalog Ads?
Catalog Ads (also called DPA — Dynamic Product Ads) are ads that automatically show products from your product feed to relevant audiences on Meta. They are typically the most effective ads for e-commerce.
2. Why use Confect for Catalog Ads?
Because standard product images perform worse than designed ads. Confect makes it possible to brand your Catalog Ads and A/B test designs — without losing the dynamic element.
3. What does it mean that you're #1 in Denmark?
We have the most sessions in Confect among all Danish users in the past year — +3,400 sessions. That is almost double that of #2. It means hands-on experience, not just theory.
4. How does it impact my results?
Brands using Confect typically see a +30–60% improvement in performance. Combined with our experience and testing framework, you can expect better ROAS and lower CPA.
5. Does it require extra budget?
Confect is a separate tool with its own pricing. We help evaluate whether it provides ROI for your specific case — it typically does for brands with an active Catalog Ads strategy.











































